Article No. 15
17/August/2019
Most profitable marketing and business strategy in the present era
of the modern generation are to generate anxiety among people and make
profiteering out of that. Leading anxiety profiteering makers are Mainstream
Medias, politicians and activists. They are cunningly deceiving people and
making personal or business gain on the issues facing by people in society.
Mostly, anxiety business among mainstream media is dangerous and invisible to
common people. Common people watch, read, listen and hear news from mainstream
Medias in an innocent manner. They trust Medias and news more than anything.
This innocence and trust of the common people are widely misused for the
marketing strategy to increase the rating of programs on the TV channel.
This trend started by Saul Alinsky in the United States of America
in 1971. In his famous book ‘Rules for Radicals,’ he says that “encourage
grievances of the people”. Now, this principle is widely utilizing mostly by
politicians, mainstream Medias and activists in all countries around the world.
Spreading fear and anxiety for nothing but business, popularity and money are
the worst inhuman activity that a person can do. Encouraging grievances of the
people making a vast majority of the people to live under frustration, disappointment
and anxiety. Exaggeration of negligible issues and problems are making more
profitable to many of the politicians, mainstream Medias and activists. They
never want to solve the problems or suggest solutions to the problems. Such
people only need to be active in public space as a public figure by encouraging
these kinds of issues.
Media Trial and Media Verdict are very harmful, which Media houses
are deciding the final verdict on case or matter. It may even influence judges
in their judgment. Such media supremacy must be curtailed for a healthy
society. All mainstream News Medias are facing a huge financial crisis around
the world. This agenda based activities of them cause to curtail or destroy
people’s ability to think critically and rationally. It eventually leads to
people with having indoctrinated ideologies without any kind of criticism.
Also, it dismantles the ability of people to think the other side of the
problem or issue in a person of society. It compels people to think
monotonously. Further, it increases the anxiety and frustration of the people,
which causes making restless people.
Fake news in Mainstream Medias
There are many examples of Medias that misused its power to
encourage grievances of the people and making frustration with anxiety for
business and marketing strategy. A recent textbook-like example happened in
Kerala that news channels reported news of heavy rains in Kerala comparing with
a devastating flood in last year. Heavy rain occurs in all monsoon seasons in
Kerala. It is normal for years in decades. Some year may be a little heavier
than usual in some places. This news exaggerated by mainstream medias in
Kerala, which causes to heavily increase the anxiety of people lives in Kerala
and Keralite lives across the world. Headlines, Titles, Graphics and Background
music are set to intend to attract as well as influence the emotions of the
people, which further lead to increase the anxiety of the people.
Repeated showing of video clips from limited and isolated
devastating due to heavy rain incidents like landslides and water level
increases in low land areas. It silently motivates people to be gloomy, unhappy
and anxious. Mainstream News Media are showing only this negative news always,
even though there are much positive news like the reduction of the intensity of
rain and water level reduction in rivers in many parts of Kerala. The mind of
all most all people in Kerala is being played by mainstream news channels. They
are not reporting facts from all sides of the issue, rather they showing only
sentiment factors of the issue to make sit people in front of the TV channel
always.
IMD (India Meteorological Department) has clear forecasts and
reports of weather situations in Kerala. In their website (https://www.imdtvm.gov.in/). They
reduced its forecast and rainfall report including alert status. It is not
properly reported in news channels. They reported only matters that cause fear
among people.
There around 15 news channels in 590 km long small state, Kerala.
It is completely unnecessary for the limited news market in Kerala. All 15 news
channels are competing with each other for increasing viewership by playing and
selling emotions of the people to increase horribly unbalanced profit.
Truthfully, people are not aware of the fact that they are being deceived. It
is a very important matter that everyone should know about ‘News is not a fact
or truth, it is a story of an incident described by a reporter based on their
personal interest and business motives'. Every mainstream News media houses in
the world including Kerala have their own agenda including profiteering.
Breaking News culture in news TV channels make difficulty to
distinguish which news is important or not. Now, every news is breaking news
neither it is important or has any news value. They need to influence and
attract people emotionally to their business. Always, breaking news culture
will reach a plateau level that terribly affects the emotions of the people,
which causes to transform people having no emotions to any incidents around
them. It will dangerously affect empathy and sympathy of people, which make
difference human from robots.
However, it is appreciable that local news channels have no such
issues. Most of them are reporting the news without utilizing sentiments of
people like mainstream Medias. Purpose of the Medias often violated by
mainstream Medias. Mainstream Medias have done many contributions to humanity,
but now they deviated from purpose to profiteering and agenda.
Victimization is not a good idea
Result of all these influences from Medias, Politicians and
Activists causes to people to think that they are victimized by something. This
tendency of thinking pattern of people eventually leads to blame-shifting of
everything happened to them or society. This trend never sorts out the problems
and it causes to increase the level of frustration and anxiety.
Now, people are enjoying this emotionally packed news as an
entertainment program rather than serials and cinemas. This trend silently
affects the seriousness of the approach of people to different situations and
incidents negatively. The humanity of the people is being negatively affected
by this kind of wrong cognitive learning in terms of psychology. If people are
being stimulated continuously based on their emotions for the long term,
altruism or helping mentality of people will be affected and reduced gradually.
Here, people need to be equipped with think critically and
analyses properly with both sides of the incidents and news. Then should come
to a final analysis. Otherwise, people will not find truth and fact.
Victimization and manipulation of news by mainstream Medias are erasing slowly
the meaning and the purpose of life, which God wants from people and society
around the planet earth.
Fight with understanding and wisdom
Fight in life is between Good and Evil. So that we need to
distinguish the good from the bad. Mainstream Medias, politicians and activists
never help to understand the good and give the wisdom to know the truth. People
must develop an understanding ability and get the wisdom to fight properly in
life.
Francis Assisi’s prayer to God that “God grant me the serenity to
accept the things I cannot change, courage to change the things I can, and
wisdom to know the difference.”
There are many things in life and society need to be neglected and
rejected. But the principle of Saul Alinsky that “Encouraging grievances of the
people”, which exaggerating things to be neglected or rejected. For a happy,
stable, good and healthy life need that there are things to be rejected or
neglected must be rejected or neglected. Therefore, watching or listening to
news Medias or politicians or activists must be based on critical mind and
proper analysis of both sides. This will helps people to be free from
unnecessary anxiety, fear and frustrations generated by these people. Also, it
guides people to truth and fact, based on understanding and wisdom. Then, there
will be having a meaningful and purposeful life, which God designed for people
in this world.
By,
Nithin A F
Doing Post Graduation in Psychology
Thiruvanathapuram, Kerala.
Email : nithinaf@gmail.com
www.NithinAF.blogspot.com
17/August/2019
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